I. Exhibition Background
The 136th Canton Fair is an important international trade event that has attracted the attention and participation of many merchants from around the world. As a high-tech company integrating research and development, production, and sales of multi-functional AC and DC uninterruptible power supply products, Shenzhen Xiongying Power Co., Ltd. actively participates in this Canton Fair to showcase the company's portable power stations, expand the international market, and strengthen exchanges and cooperation with domestic and foreign customers.
II. Exhibition Preparation
Product Display:
Carefully selected the company's representative portable power station products, including series products of different powers, capacities, and functions to meet the needs of different customers.
The products were carefully arranged and displayed to highlight the characteristics and advantages of the products, such as high-frequency design, small size, and intelligent chip control.
Promotional Materials:
Prepared detailed product brochures, flyers, and posters to introduce the company's product features, technical parameters, application scenarios, and other information so that customers can better understand the company's products.
Produced the company's promotional video and played it in a loop at the booth to showcase the company's production equipment, technological processes, research and development capabilities, and other advantages.
Personnel Training:
Provided professional training to the exhibitors, including product knowledge, sales skills, customer service, and other aspects of training to improve the business level and service quality of the exhibitors.
Defined the responsibilities and divisions of the exhibitors to ensure the smooth progress of reception, explanation, and negotiation at the booth.
III. Exhibition Effect
Customer Reception:
During the Canton Fair, the company's booth attracted the attention and consultation of many domestic and foreign customers. The exhibitors warmly received every customer, introduced the company's products and services in detail, answered customers' questions, and had in-depth communication and exchanges with customers.
According to statistics, during the exhibition, the company's booth received a total of 300 customers, including 240 overseas customers and 60 domestic customers. Customers mainly come from Africa, South America, Asia and other regions, involving multiple application fields such as outdoor camping, emergency rescue, and home backup power.
Business Negotiation:
Conducted business negotiations with many customers, understood customers' needs and intentions, and provided personalized solutions for customers. After in-depth communication and exchanges, preliminary cooperation intentions were reached with some customers.
During the exhibition, a total of 5 intention contracts were signed with customers, and the amount of intention contracts reached 2 million yuan. The signing of these intention contracts has laid a good foundation for the company's future business development.
Brand Promotion:
Through the platform of the Canton Fair, the company's brand has been widely publicized and promoted. Many customers expressed recognition and appreciation for the company's products and brand, which has improved the company's brand awareness and reputation.
Exchanged and cooperated with some industry media and professional institutions and accepted media interviews and reports, further expanding the company's brand influence.
IV. Experience and Deficiencies
Experience:
Making sufficient exhibition preparations in advance is the key to achieving good exhibition results. Preparation work in aspects such as product display, promotional materials, and personnel training all need to be carefully planned and organized to ensure the attractiveness and professionalism of the booth.
Actively communicating and interacting with customers is an important way to expand business. During the exhibition, exhibitors should take the initiative to communicate with customers, understand customers' needs and intentions, provide high-quality products and services for customers, and establish good customer relationships.
Constantly innovating and improving products is the core of improving the company's competitiveness. At the Canton Fair, the company's new products and technologies have received the attention and recognition of customers, which also reminds us to continuously increase research and development investment and improve the quality and performance of products to meet the changing needs of customers.
Deficiencies:
The design and layout of the booth still need to be further optimized. Although the company's booth has made careful arrangements in product display, there are still some deficiencies in booth space utilization, color matching, and logo design, which affect the overall effect of the booth.
The foreign language proficiency and communication ability of exhibitors need to be improved. In communication and exchanges with overseas customers, some exhibitors have problems such as unsmooth foreign language expression and communication difficulties, which affect the effect of business negotiations.
The understanding of market dynamics and customer needs is not deep enough. During the exhibition, although extensive communication and exchanges were conducted with customers, the understanding of market dynamics and customer needs is not deep enough, and further market research and analysis need to be strengthened to improve market sensitivity.
V. Future Prospects
Strengthen Product Research and Development: According to customer needs and market changes, continuously increase research and development investment and launch more innovative and competitive portable power station products to meet the changing needs of customers.
Expand the International Market: Take this Canton Fair as an opportunity to strengthen communication and exchanges with domestic and foreign customers, actively expand the international market, and increase the company's market share of products.
Enhance Brand Influence: Through participating in domestic and foreign industry exhibitions, media publicity, customer service, and other ways, continuously enhance the company's brand influence and reputation and establish a good corporate image.
Strengthen Team Building: Strengthen the training and management of exhibitors, improve the business level and service quality of exhibitors, and build a professional, efficient, and united team.